Gucci's GG Marmont bag has earned its status as a time-honoured icon in the handbag universe. Named after Sunset Boulevard's most-storied hotel - Chateau Marmont, of course - it's an accessory that's packed with cultural references and brimming with tales of celebrity and debaucherous parties. For the new season, it's been imagined as a capacious tote bag for all your daily essentials.
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First seen in Mar 2024
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