Now an instantly recognisable emblem, there is much history behind the Moncler logo. The brand first introduced it in the 1960s after it became an official supplier of the French Olympic ski team, with a national symbol of France - the rooster - sitting comfortably behind the stylised ‘M'. Here, Moncler presents a contemporary update to the motif, imagining it in a pixelated design appliquéd onto this heavyweight cotton T-shirt.
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First seen in Jun 2024
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