What it is: A mascara with a 98% naturally derived formula that volumizes, lengthens, curls and conditions for sexy lashes.Who it's for: Ideal for all lash types.What it does: The formula boosts lash volume and length, delivers mind-blowing curl and nourishes lashes. An hourglass-shaped brush coats each lash with the intense black formula, creating lashes that stretch to unbelievable lengths. How to use: Apply the first coat from the root of the lash to the tips. Wiggle the wand between the lashes for a richer deposit of mascara to thicken lash appearance. One coat provides all the length and volume you need, but the formula can be layered for added intensity.Pro tips: Bottoms First! Apply to lower lashes first to prevent wet mascara from transferring to top lid. Start at the base of your lashes for great curl and a solid foundation. Wiggle and roll through the lashes to achieve intense volume. Tip the lashes back to get the most length and lock in the curl.