Tower 28 BeachPlease Luminous Tinted Balm in GOLDEN HOUR. Tower 28 BeachPlease Luminous Tinted Balm in GOLDEN HOUR. Tower 28 BeachPlease Tinted Balm is a multi-tasking balm inspired by the colors of the Santa Monica sunset that delivers buildable color in a luminous, second-skin finish. The silicone-free formula is made with skin-loving, plant-based ingredients like Green Tea Extract and Aloe Vera Extract to give a skincare boost with every application for beautifully sun-kissed skin.. In GOLDEN HOUR - sun-kissed orange. Vegan & Cruelty-free. Free of Essential Oils, Fragrance, Animal By-Products, Sulfates, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan and Triclocarban.. 4.5 g / 0.158 oz. Tap and blend with fingertips onto cheeks and lips. Use a brush for a more diffused effect and layer for bolder color. TOEI-WU9. T004-02-0001. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.