LuisaViaRoma was founded in Florence in the early 1930s, with the opening of the company’s eponymous concept store on Via Roma. Online since 1999, the company attributes 90% of total revenue to online sales. To this day it remains a 100% privately owned family business, with the founder’s grandson, Andrea Panconesi acting as CEO and his daughter, Annagreta Panconesi as Creative Director.
The site offers a wide selection of clothing, shoes, bags, accessories, luxury home interiors and beauty, with products available for men, women and kids from the most prestigious designers such as Balenciaga, Vetements, Off-White, J.W. Anderson, Balmain, Dolce & Gabbana, Gucci, Saint Laurent, Valentino, Givenchy, Loewe, Jacquemus and more.

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