What it is: A multifunctional soft, whipped formula that's lightweight and easy to blend out for a soft wash of color on cheeks or eyes. What it does: It delivers revolutionary color payoff and even can dial up the intensity on your lips with a few bold swipes. Its unique metal applicator allows for precise application that then dries down to a comfortable matte finish. How to use: Use on cheeks, eyes and lips, blending out for a wash of color or building for richer color payoff. Style Name: Space. nk. apothecary Ilia Color Haze Multi-Matte Pigment Cream Color. Style Number: 5875388. Available in stores.